Email Notifications

Email notifications automatically alert customers when something changes about a product on their wishlist. Available on Growth and Scale plans.

Notification types

Type	Trigger	What the customer sees
Price drop	A wishlisted product’s price decreases	”Price drop: {product} is now ${price}“
Back in stock	A wishlisted product transitions from unavailable to available	”Back in stock: {product}“
Low stock	A wishlisted product’s inventory drops below 5 units	Triggered via Shopify Flow (not sent directly)

Price drop and back-in-stock emails are sent directly by the app. Low stock events fire a Shopify Flow trigger that you can wire up to your own notification workflow.

Setup

1. Open the SimplerSuite Wishlist dashboard in your Shopify admin
2. Go to Email Settings
3. Toggle on the notification types you want to enable
4. Optionally adjust the daily email limit per customer

No additional email service or SMTP configuration is required. Emails are sent via Amazon SES from [email protected].

Settings

Setting	Default	Description
Enable notifications	Off	Master toggle for all email notifications
Price drop alerts	On	Send emails when a wishlisted product’s price drops
Back-in-stock alerts	On	Send emails when a wishlisted product is restocked
Max emails per customer per day	3	Rate limit to avoid overwhelming customers (1-10)

How it works

1. A products/update webhook fires when a product’s price or inventory changes
2. The app checks if the change qualifies as a price drop or back-in-stock event
3. All customers who wishlisted that product are identified
4. Emails are queued (via SQS) and processed asynchronously
5. Each email goes through these checks before sending:
   • Customer has not unsubscribed
   • Customer’s Shopify marketing consent is granted
   • Daily rate limit has not been exceeded
   • Email has not already been sent for this event (idempotency)

Unsubscribe

Every email includes a one-click unsubscribe link. Unsubscribes are cryptographically signed (HMAC) and take effect immediately. Customers can also manage their notification preferences from the unsubscribe page.

Email history

You can view sent email history from the Email Settings page in the dashboard. The history shows:

• Recipient email
• Notification type
• Product
• Sent date
• Delivery status

Note

Emails respect Shopify’s customer marketing consent. If a customer has opted out of marketing emails in their Shopify account, no notifications will be sent regardless of the app’s settings.